In the age of social media, it can feel like we are bombarded with a constant stream of oversharing, filtered photos, and unrealistic expectations. But BeReal is here to offer a breath of fresh air. BeReal is a unique and authentic platform that allows people to share their true selves without fear of judgment or comparison. It encourages people to embrace their unique identities and stories, showing that imperfections are beautiful and should be celebrated. With an emphasis on self-expression, creativity, and real-life experiences, BeReal offers a safe and inspiring community for people to come together and share their stories in a meaningful way.
What is BeReal?
BeReal is a social media platform that empowers people to share their true selves without fear of judgment or comparison. Unlike many other social media platforms, BeReal doesn’t encourage people to present a “highlight reel” of their lives—instead, it encourages them to share their “raw reel.” It’s a place where people can come together to be real and share their stories in a meaningful way. BeReal promotes self-expression, creativity, and real-life experiences through photos, videos, and stories. It’s a safe space for people to be vulnerable, show their true colors, and celebrate their unique identities.
Benefits of BeReal
The benefits of BeReal include:
Boosting self-esteem and confidence: Social media can often have the opposite effect, but on BeReal, people are encouraged to share their authentic selves without worrying about impressing anyone.
Getting inspired by real stories: With BeReal, you’re bound to come across authentic and inspiring stories that will make you feel less alone in the world.
Connecting with others: You’re bound to make new friends through the BeReal community. You can also use the “Discover” feature to find like-minded people nearby.
Finding your voice: Whether you’ve always wanted to write a book or take on a different creative project but didn’t know where to start, BeReal can help you find your voice.
Statistics about BeReal
The number of daily active users of the BeReal App as of January 2023.
In the Spring of 2022, BeReal was valued at $600 million via their series B.
How BeReal is different from other social media platforms
Most social media platforms encourage you to present yourself in a positive light, creating a “highlight reel” of sorts that shows only your best moments. BeReal offers a refreshing change of pace, encouraging you to share your “raw reel”—meaning you can post authentic stories that show all your flaws, imperfections, and insecurities.
Features of BeReal
With BeReal, you can create a visual story using photos, videos, text, and audio clips. You can also use the hashtags #BeReal and #Discover to find similar people in your area. Here are some of the features of BeReal:
Create Your Story: You can use the “Create Your Story” feature to curate your own story and share it with the BeReal community. You can also use the “Discover” feature to find stories from others.
Encouragement: The “Encouragement” feature lets you uplift, encourage, and inspire others with your words. You can also search for encouraging stories to uplift you when you need it.
Discover: The “Discover” feature lets you search for stories in your area and around the world. You can search by keyword, hashtag, username, and location.
Audio Clips: The “Audio Clips” feature lets you record and share your voice with the BeReal community. You can also search and listen to audio clips from others.
Photos: The “Photos” feature lets you upload, curate, and share your photos with the BeReal community. You can also search for photos from others.
The story behind BeReal
BeReal was created by Brandon Landis and Ashley Spicuzza, who met at Rutgers University and discovered they had a lot in common. After graduating and finding themselves struggling to land their dream jobs, they realized they needed to rethink the way they were living their lives. They decided to slow down, take a step back, and ask themselves what it meant to be happy. They realized that social media had become a major source of stress for them, and they hadn’t been living their best lives. They wanted to create a platform that encouraged people to be real, authentic, and positive, and BeReal was born.
The mission of BeReal
BeReal’s mission is to create a community and platform where people feel empowered to share their stories. The BeReal team believes that when people share their stories, they find a unique connection with others. They inspire and empower each other to be their best selves, and they create a ripple effect that extends far beyond the confines of the platform.
How to join BeReal
You can join BeReal by downloading the app on your phone. Once you’ve downloaded it, you can start creating your story by uploading photos, videos, or audio clips. You can also use the “Discover” feature to find stories from others around the world.
Examples of successful BeReal stories
BeReal stories can be about anything, from what it feels like to experience a breakthrough to the joy of snuggling with your favorite pet. Some of the most successful BeReal stories include:
What it’s like to be a college grad: Many people dread leaving college and entering the real world, but after graduating, Brandon and Ashley were struggling to land their dream jobs. They realized they needed to rethink the way they were living their lives. They decided to slow down, take a step back, and ask themselves what it meant to be happy.
The joy of snuggling with your favorite pet: Alisha loves all animals, but she has a special connection with her cat, Squeak. They spend almost all of their time together, and she even goes on walks with Squeak in her backpack.
The feeling of finding your purpose: It can be hard to know what your purpose in life is, but Jessica always knew she wanted to work with animals. She’s studied biology and marine biology worked in a fish hatchery and volunteered at a wildlife rehabilitation center.
Conclusion
In the age of social media, it can feel like we are bombarded with a constant stream of oversharing, unrealistic expectations, and a desire to always present our best selves. But BeReal is here to offer a breath of fresh air. BeReal is a unique and authentic platform that allows people to share their true selves without fear of judgment or comparison. It encourages people to embrace their unique identities and stories, showing that imperfections are beautiful and should be celebrated. With an emphasis on real stories, connecting with others, and finding your voice, BeReal is the perfect place to express yourself and be part of a supportive community.
